Diagnostic

Let's face it. Each of your customers is different. To treat them all the same means that you are assuming that all of your customers have the same interests, financial restraints, and family goals. The opportunity to uniquely cross-sell your customers on new products that they may not have known you sell could open new doors and a loyal customer. Don't leave money on the table.

How well do you know your customers?

• How many customers do you have?
• How much of their total wallet do you capture?
• Why are they frequenting your competitors?
• Are your customers part of a community?
• How far are they willing to travel to obtain your services?
• What methods or channels do you have for reaching your customers?
• Which customers are price sensitive? Brand loyal?
• Do you know who your best customers are?
• Do you know who your best customers will be in the future?
• How many new customers have you obtained this past month? How many were lost?
• Can you generate a list of customers that are ready to defect? Can you decipher why they are leaving?
  

How well do you know your Products?

• Which products are of the most value to your customers?
• What products drive your customers to your store?
• Which categories are category killers that indicate that your customers are shopping elsewhere?
• Does seasonality play a role for your customers product decision?
• How does regionality affect product selection?
• Can you predict future demand for your product?
• How often do you have to turn away business because you are out-of-stock?
  

Do you have the right solution in place?

• Do you know what are the common complaints coming through your call-center?
• How integrated is your IT solution?
• Who currently has access to your information?
• How long does it take to create a new marketing campaign?
• Can you create unique targeted emails, banners, and web content for each of your customers?
• Do you know which of these channels is the best way to reach each of your customers?
• Can you make fact-based decisions or do you find following hunches?
  

PredictionWorks will help you understand the answers of all of these questions and more.