UTS enables your business to:

Improve Customer Service & Loyalty
This ability of real-time tracking is all stored within our centralized database that can immediately identify whether a customer is confused or stuck. These patterns are easily discernible by our real-time Targeting Decision Engine. Instead of the customer having a poor (and possibly last) experience, a pop-up window asks whether the customer needs some help and offer advice on where to navigate next. Dell Computers uses this real-time session tracking for its call-center to save a frustrated customer from abandoning their order. Instead, a Dell representative is contacted and can see the exact same screen and configurations that the customer sees as well as all of his previous page history. Additionally, PredictionWorks provides the customer care representative information such as the Customer Lifetime Value as well as past purchase history on that visitor. This function greatly decreases the number of abandoned baskets and increases customer loyalty.

Know where they're coming from
User Tracking System uses a unique approach to accurately determine the exact domain names of where web traffic is coming from. This information empowers end-users with knowledge of when competitors are viewing the website and then a completely different set of website content could even be targeted to them. Know exactly who is viewing your site.

Identify Your Customers
Based on click behavior, the Targeting Decision Engine determines which segment customers fall into. By maintaining customer profiles of clicks, websites will be able to target different audiences with different content or banners that pertain to them. For instance, if a customer has a high affinity for the infant pages of a website, then the banners that should be targeted for them are Huggies diapers or Infamil powdered milk. Additional products and cross-sell/up-sell opportunities can be presented to the customer once they have been identified.

Understand your Customer's POV
Imagine having the ability to look over the shoulder of your customers to see how they interact with your website. This is possible and allows you to understand the joys and frustrations of your customer. UTS allows you to press "Play" and view the exact same content and the amount of time that the customer spent per page as they perused the website. This allows you to pinpoint the exact actions that occur before every sale.

Identify Behavior leading up to the Event
Whether it is a sale, registration, clickthrough or other event, you need to understand what drives the behavior. This can be understood by interactively investigating the customer's click patterns or just allow our Engine to determine statistically which pages were influential in the transaction or even what leads to a visitor exit or abandoned cart. These factors will all be different for each of your customer segments which are all handled by the PredictionWorks Engine.
Most other web reporting tools out there simply show the page-views. A weighted page-view is needed for determining page affinities otherwise the index page would always be at the top of the list.