PredictionWorks' Decision Tree Visualization System provides an interactive customer segmentation tool to target the right groups of people. Why waste time and money contacting customers that have no interest in your promotions or products? This system allows you to reveal which customer segments are most likely to respond to your campaign. This dramatically decreases campaign costs as well as increases response rates to your marketing campaigns. Sample questions that can be answered are "Which customers are likely to default on a loan?" or "Who should continue receiving our monthly sales catalogs?"
Once these segments are fully understood, they can be immediately targeted through your choice of channels. Campaign results are easily tracked and measured to show your immediate returns.

Defection Alert automatically generates lists of customers near defection. It also determines the top reasons that your customers are defecting. By analyzing the patterns exhibited by unhappy customers, Defection Alert can find all customers that are close to leaving for your competitor. This product plugs in seamlessly with PredictionWorks' channels that allow on-the-spot campaign creation. It also stores all possible contacts: email, phone, mail address as well as information for personalization: last purchases, total net worth, and complaint calls. This allows the marketer to filter the customers to form the best-targeted campaign.

PredictionWorks' data mining software system, InductionEngine™, allows organizations to understand and predict the needs of each customer and prospect. The key challenges
that the product addresses is the discovery of the best performing predictive model within a specific time frame. No other system allows marketers to request the most predictive model that can be constructed within a certain timeframe, such as within two and a half hours. The system's high-degree of automation dramatically lessens the amount of manual configuration required to generate a more accurate model, in less time and for less cost.
Included in the system is a complete suite of predictive modeling approaches (algorithms) such as decision tree (entropy, gini), logistic regression, k-nearest neighbor, and many more.
Other Engines are limited to only one approach at a time and need to be re-setup each step of the way. PredictionWorks wide variety of algorithms ensures a more robust creation of accurate models than with the use of a single approach. This guarantees more accurate targeting for your customers.

PredictionWorks has many tools to properly graph the multiple aspects of Customer Behavior. This allows marketers to visually define regions that are performing poorly and immediately issue a campaign for that region by simply point-and-clicking. Competitor locations are also plotted using Geocoding techniques that show customer drainage areas. This mapping defines competitive boundaries and areas that are high risk for new location rollouts.