PredictionWorks: Deliver the Message

Deliver the Message

PredictionWorks Action Interface (XAI) allows you to instantly go from analysis to delivery. Targeted emails or web content can be generated for hundreds of customer segments within minutes. Reporting and analysis is useless without the proper delivery mechanisms. Being Actionable and Timely is key. Retention and Response campaigns only need to be created once. After that they will be continuously generated through PredictionWorks Customer Loyalty Solution, allowing you to focus on setting up new campaigns rather than maintaining old ones. Response rates are then collected from each campaign to "close-the-loop" and to learn from each experience.

MailWorks©

MailWorks offers an intelligent Mail List organizer for companies with complicated customer tracking systems. MailWorks allows you to store email lists, snail mail addresses, and phone numbers in one centrally located Customer Relationship Management database. Therefore, personalized offers can be sent to individuals through email or targeted mailings using the addresses stored within the database.
MailWorks also provides the functionality to clean and update lists which are often a headache to maintain and keep up-to-date.

Features:

Fixes incorrectly typed email addresses
Bins bounced emails
List opt-out function
Removal of all duplicates
Supports change of address functionality
Postage saver output
Easy-to-use interface

MailWorks seamless integration with the Targeting Recommendation Engine makes direct mailings and personalized emails incredibly simple. Our centralized database eliminates the need for data replication and allows for additional analytics on this demographic data. This data is also mined by our Recommendation Engine to determine which customers are likely to act on the offer, never receive, or opt-out of the service.
Non-personalized mass mailings will become a thing of the past once you see the results of your new campaigns!

Personalized web content is shown to each customer based on findings from the analysis stage. Real-time recommendations based on the users current session determine page layout, banners, and special offers that are presented to each visitor. All of your customers will see the most relevant content, saving them time and keeping them coming back.