Decision Tree Visualization uses the latest Java technology. This visualization
demo shows three business cases that break down the data according to
certain splitting criterion. This visual output allows the business user
to understand the decisive predicate break points and market effectively
to only the profitable customer segments.
Each segment shows the probability statistics of which customers will
act on an offer and also how much profitability each segment will bring
in based on the Cost-Benefit Matrix. This intelligent marketing gives
you the competitive advantage and cuts out marketing overhead.