About Us

PredictionWorks specializes in creating Customer Loyalty programs for retailers, CPG, telecom, insurance and financial services. We help you present the right offers to the right people at the right time through the right channels. This is achieved through running your customer's past behavior through our proprietary data mining algorithms. But before any analytics, we first work with your company to establish the proper foundation for reaching your customers. We interview your customers to find the best fitting channels (loyalty programs, targeted emails, personalized offers, kiosks, dynamic real-time web site content) to reach them. Our Peppers and Rogers experts then execute in bringing to life the new campaigns. We also ensure that your company disseminates information properly from department to department. Having this information at your employees' fingertips allows for educated marketing decisions and better customer service.

Our software solution not only finds hidden customer behaviors but also allows you to instantly act on those decisions. We enable our customers to rapidly create an email campaign on the fly. Unlike most software products where hundreds of business rules must be manually entered each day, our engine automatically finds the best performing business rules and implements them daily. This approach empowers the marketer with the ability to create programs without the hassle of worrying about the day-to-day operations.

Executive Background
The management team of PredictionWorks has extensive experience
within the field of data mining. PredictionWorks was spun off
by former principals of the e-Business and data mining leaders,
DataSage Inc (Boston, MA) and Vignette Inc. (Austin, TX). PredictionWorks’
founders have strong ties to both MIT and SFU and have created
a company full of only the brightest and most innovative individuals.